Tray Packaging for Product Presentation and Handling

A tray is a versatile packaging style designed to hold, organise, and present products in an open structure. With a base and raised sides, trays provide a defined space for products while keeping them visible and accessible. Custom cardboard trays can be designed around different product dimensions, material requirements, and intended applications.

From product presentation to retail display and handling, tray packaging offers a practical way to arrange products while supporting a consistent packaging appearance.

Custom Cardboard Trays Made to Your Requirements

The right tray design depends on the product being packed and how the tray will be used. Custom dimensions help create a suitable fit, while the tray’s depth and structure can be selected according to the product’s size, stability, and presentation needs.

When specifying a tray, consider the product’s length, width, and height, as well as any protective material or inserts that may be required. The internal dimensions and structure should be confirmed before the final design is approved.

Printed Trays for Brand Presentation

Custom printed trays can be used to present products with a consistent brand identity. Depending on the material and printing method, the design may include logos, brand colours, product information, graphics, or other visual elements.

Printed tray packaging can be considered for retail displays, product collections, promotional packaging, and other applications where the tray is visible to customers. Artwork should be prepared to the confirmed dieline and print specifications.

Select a Suitable Material

Material selection is an important part of tray design. Cardboard or paperboard may be suitable for presentation-focused applications, while corrugated board can be considered where additional structural support is needed.

The appropriate material depends on the product’s weight, dimensions, handling conditions, and intended use. A tray designed for shelf presentation may require different material properties from one used for transporting or organising products.

Where Can Trays Be Used?

Custom trays can be developed for a range of business applications, including:

• Retail display: Arrange products in an accessible and organised format.
• Product presentation: Keep items positioned neatly for visual presentation.
• Packaging and handling: Provide a defined space for products during packing and movement.
• Storage and organisation: Help arrange products or components together.
• Product collections: Use suitable dividers or compartments when items need to be separated.

The final structure should be chosen according to the product, the way it will be handled, and the role the tray plays in the overall packaging system.

How to Choose the Right Tray

Before confirming your tray packaging requirements, consider the following:

1. Product dimensions: Measure the maximum length, width, and height of the item.
2. Tray depth: Decide how much of the product should sit below the tray’s upper edge.
3. Material selection: Consider product weight, handling, and the intended application.
4. Tray structure: Confirm whether an open tray is sufficient or whether inserts, dividers, or an additional outer pack are required.
5. Printing requirements: Prepare artwork according to the final dimensions and approved dieline.

Share your product dimensions, intended application, material preferences, and artwork requirements to request a suitable tray packaging specification and quote.